Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Appendices:
Appendix A: Understanding Personal Finances and Investments.
Appendix B: Careers in Business.
Appendix C: Enhancing Union-Management Relations.
Appendix D: Risk Management and Insurance.
Appendix E: Business Law, Regulation, and Taxation.
Learning Path:
Making it Relevant: This activity engages students by getting them introduced to the topics at each part level by watching videos and reading interesting articles from various sources, including TED Talks and Forbes, that get students excited about the different aspects of the business world. Students will also be provided with some information about jobs they could get if they pursue a career in the business field. These activities will provide you, as an instructor, with some information about what their students are interested in based on how they answered when they take the self-assessment questionnaire at the end of these activities.
The chapter content serves as a foundation and reference source for the course. Concept Checks are short, automatically graded assessments that appear in-line in the reader and allow students to check their understanding of key concepts one section at a time before moving on. These concept-based questions also allow you to ensure students are familiar with those concepts before coming to class so you can go further with the time you have. There are also valuable study tools like highlighting, note taking, dictionary, flashcards, a text-to-speech tool, and more.
Chapter Assignment: These pre-built homework assignments include scenario-based questions with a variety of different problem types assessing comprehensive understanding of the entire chapter. These are automatically graded and include rejoinder feedback for right and wrong answers.
Video Quiz: Highlighting relevant companies, these videos and their corresponding activities help students solidify core chapter concepts by tying chapter themes or topics to real-world examples.
Study Tools: Students will find flashcards, lecture slides and Adaptive Test Prep, which allows students to ease the high anxiety that is often experienced around preparation for and taking exams.
You Make the Decision: Challenge students to think critically by placing them in a scenario where they must make decisions for a company and experience the outcomes of their decisions. Students are led down a path depending on which decision they make. Their company may succeed or fail depending on their decisions! Appearing at the beginning of each part, these activities act as a summative opportunity, ultimately aiding students in connecting concepts from multiple lessons.
Business Plan Assignments: These flexible, modular assignments allow you to assign a complete business plan in stages – or pick only specific sections to assign. Featuring fill-in-the-blank response fields for quick review of student-provided information and corresponding templates for students to complete and upload, these assignments present a flexible, course-integrated way to give students experience thinking through and building out a business plan.
Group Projects and Role Play Activities: These video activities at the part level, powered by YouSeeU, are designed to take the headaches out of managing group dynamics, these group assignments can automatically place students into groups based on matching mutual availability. Students work in teams – as they would in business – to tackle assignments related to each major part covered in the course. Utilizing tools like scheduling and hosting virtual meetings, sharing documents and videos, and assigning milestones and tasks, these activities provide students with experience working in teams and utilizing real-world collaboration tools.
Five Online Appendices: Appendices provide in-depth exploration into the topics of “Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."
“In the News”: At the end of the full learning path are chapter-specific, current articles written by business instructors that automatically feed/flow in to the learning path throughout the semester. These current events help students relate to concepts and see them applied in the real world while saving instructors time spent seeking out articles that apply to specific concepts.
