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See Most Recent Edition

Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th Edition

Ken Kaser, Dotty B. Oelkers

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-01-01T00:00:00+0000')}}
Starting At $85.95 See pricing and ISBN options
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Sports and Entertainment Marketing Updated, Precision Exams Edition 4th Edition by Ken Kaser/Dotty B. Oelkers
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Overview

SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events.

MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests.

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Meet the Authors

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Ken Kaser

Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

Dotty B. Oelkers

Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.

What's New

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  • This edition correlates 100% to the Precision Exams Sports and Entertainment Marketing Exam (416). See the Knowledge Standards for this Exam<a href="https://s3.amazonaws.com/pe-wp-media/wp-content/uploads/2016/09/12155149/Sports-Entertainment-Marketing-416.pdf"> here</a>.

Features

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  • Students learn marketing concepts within the framework of a topic with high levels of interest and excitement.
  • Social Media Marketing (feature) addresses current trends in social media as it relates to promotion and advertising.
  • Math in Marketing (feature) includes an application activity with critical-thinking questions, requiring students to estimate, calculate, and perform other math functions.
  • Communication Connection (feature) provides an opportunity for students to enhance their written communication skills by completing a brief writing application with a marketing spin.
  • Winning Strategies (feature) presents real-world strategies used by successful sports and entertainment figures.
  • Judgment Call (feature) examines legal and ethical issues as they relate to the sports and entertainment industry.
  • Winning Edge (feature) prepares students for BPA, DECA, and FBLA competitive events.

Table of Contents

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1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Product is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.
15. Scoring a Career.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 133790404X
  • ISBN-13: 9781337904049
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  • ISBN-10: 1337904031
  • ISBN-13: 9781337904032
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  • ISBN-10: 0357700708
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  • ISBN-13: 9781337904025
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap Marketing, 2 Terms (12 Months) Instant Access for Kaser/Oelkerss Sports and Entertainment Marketing Updated, Precision Exams Edition

ISBN: 9781337904049
MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests.

MindTap Business for Kaser/Oelkerss Sports and Entertainment Marketing Updated, Precision Exams Edition

ISBN: 9781337904032