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New!

Principles of Microeconomics, 10th Edition |

N. Gregory Mankiw, Ronald D. Kneebone, Kenneth J McKenzie, Robert Gillezeau

  • {{checkPublicationMessage('Published', '2026-01-12T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
Principles of Microeconomics 10th Edition by N. Gregory Mankiw/Ronald D. Kneebone/Kenneth J McKenzie/Robert Gillezeau

Overview

​Principles of Microeconomics, Tenth Canadian Edition, breaks down concepts and emphasizes important themes for students. It is the most widely used economics textbook on the market, perfectly complementing instructor lessons. Students should expect to gain a solid understanding of economic theory through real-world applications. While it prepares students for advanced economics studies, it also speaks to people in other fields. Mankiw stresses big-picture ideas, ensuring learners are grounded in essential economic concepts and principles.

N. Gregory Mankiw

N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. As a student, he studied economics at Princeton University and the Massachusetts Institute of Technology. As a teacher, he has taught macroeconomics, microeconomics, statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. In addition to his teaching, research and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research and an advisor to the Federal Reserve Banks of Boston and New York and the Congressional Budget Office. From 2003 to 2005, he served as chairman of the US President’s Council of Economic Advisors and was an advisor to presidential candidate Mitt Romney during the 2012 US presidential election.

Ronald D. Kneebone

Ronald D. Kneebone is Professor in the Department of Economics and the School of Public Policy at the University of Calgary. He received his Ph.D. from McMaster University. Professor Kneebone has taught courses in public finance and in macroeconomics from principles through to the Ph.D. level, and he is a two-time winner of the Faculty of Social Sciences Distinguished Teacher Award at the University of Calgary. His research interests are primarily in the areas of public-sector finances and fiscal federalism, but he has recently worked on the problems of homelessness and poverty reduction. He shared with Kenneth J. McKenzie the Douglas Purvis Memorial Prize for the best published work in Canadian public policy in 1999. He is currently Scientific Director of the Social Policy and Health Research division of the School of Public Policy, where he leads a group of researchers investigating issues related to poverty, cognitive and physical disabilities, the organization and financing of health care, and homelessness.

Kenneth J McKenzie

Kenneth J. McKenzie is Professor in the Department of Economics at the University of Calgary. He received his Ph.D. from Queen’s University. Specializing in public economics with an emphasis on taxation and political economy, Professor McKenzie has published extensively in these areas. He is the winner of the 1996 Harry Johnson Prize (with University of Calgary colleague Herb Emery) for the best article in the Canadian Journal of Economics, a two-time winner of the Douglas Purvis Memorial Prize for a published work relating to Canadian public policy (in 1999 with Ronald D. Kneebone and in 2011 with Natalia Sershun), and a Faculty of Social Sciences Distinguished Researcher Award winner at the University of Calgary. He is a former editor of Canadian Public Policy and of the “Finances of the Nation” feature of the Canadian Tax Journal. Professor McKenzie has taught microeconomics and public economics from principles to graduate level and has received several departmental teaching awards.​

Robert Gillezeau

Regan A. R. Gurung is a social psychologist by training with research encompassing social, health and pedagogical psychology. Regan was a psychology major at Carleton College (Northfield, MN) and earned his Ph.D. in social and personality from the University of Washington (Seattle, WA). After an NIMH postdoctoral fellowship at UCLA, Regan taught at the University of Wisconsin-Green Bay (UWGB) for 20 years before moving to Corvallis, Oregon in 2019. While at UWGB, he served in many different roles, including associate dean of the College of Arts, Humanities, and Social Sciences; department chair of Human Development; co-director of the University’s Teaching Scholars Program and on the University of Wisconsin System’s Office of Professional Development Executive Committee. At Oregon State University, he is a professor of psychological science and was the 2024 Margaret and Thomas Meehan Honors College Eminent Mentor. He is also the recipient of Oregon State University’s highest teaching award, the Elizabeth P. Ritchie Distinguished Professor Award (2024). He has had over 130 articles published in peer-reviewed journals and has co-authored/co-edited 15 books. His most recent books are "Teach Like A Champ" (with Elizabeth Yost Hammer), "Study Like A Champ "(with John Dunlosky), "Transforming Introductory Psychology" (with Garth Neufeld) and "Thriving in Academia" (with Pam Ansburg & Mark Basham). He is founding co-editor of APA’s journal Scholarship of Teaching and Learning in Psychology, co-chaired the APA Introductory Psychology Initiative and is past president of Psi Chi, the International Honor Society in Psychology and the Society for the Teaching of Psychology. He is the recipient of the American Psychological Foundation’s Charles L. Brewer Award for Distinguished Teaching in Psychology. He has consulted with and conducted workshops at numerous Teaching and Learning Centers both nationally and internationally.
  • ​​New inclusion of discussions of Indigenous nations, peoples, and economies throughout. These were contributed by new author Rob Gillezeau from the University of Toronto. Rob is a leading Canadian expert in the economics of Indigenous peoples.​
  • ​​An expanded discussion of comparative advantage, including how colonization may have impacted the comparative advantage of Indigenous nations.​
  • ​​A discussion of how a transformation in hide tanning technology affected the livelihood of Indigenous nations.​
  • ​​An updated discussion of globalization, including impacts on Indigenous nations, and a historical discussion of the “pass system” applied to Indigenous communities.​
  • ​​A Case Study on the Cowichan Sweater in the context of brand names.​
  • ​​A new appendix on Markup Pricing and Monopoly and an expanded discussion of the Hudson’s Bay Company.​
  • ​​An expanded discussion of sunk costs, including the “sunk cost fallacy.”​
  • ​​A Case Study on Nutrition North, Canada’s subsidy program for food in northern communities.​
  • ​​Expanded discussion of inequality and poverty.​
  • ​​A new case study explaining the wage gaps facing Indigenous peoples.​
  • ​​MindTap is the online learning platform that helps you stay organized and study effectively by providing all your course materials and study tools in one place. Along with additional course content, MindTap lets you highlight, take notes, create flashcards and more.​​​
  • ​​​MindTap and Aplia work together to further demonstrate economic applications in today's world. Aplia offers a comprehensive collection of interactive economic problem sets, analysis, tutorials, and experiments that require students to take an active role in the learning process. Students benefit from hands-on applications without creating extra work for instructors.​​
  • ​​Adaptive Test Prep: Create and take practice tests. Based on the test results, an adaptive study plan is created, containing resources to strengthen knowledge gaps. This feature links to the eTextbook and Quick Coach videos.​​
  • ​​Graph Builder: Make graphing easier and allow students to observe the step-by-step creation of complex graphs. Using the integrated freehand graphing tool, students can experiment with building graphs for themselves.​
  • ​​MobLab games and simulations offer a simple and fun solution for educators to guide students through economics theories and show how they relate to real-world business scenarios.​​
About the Authors

Preface

Acknowledgments

Part 1 Introduction
1 Ten Principles of Economics
2 Thinking Like an Economist
Appendix—Graphing: A Brief Review
3 Interdependence and the Gains from Trade

Part 2 Supply and Demand I: How Markets Work
4 The Market Forces of Supply and Demand
Appendix—The Mathematics of Market Equilibrium
5 Elasticity and Its Application
6 Supply, Demand, and Government Policies
Appendix—The Mathematics of Market Equilibrium with Taxes 128

Part 3 Supply and Demand II: Markets and Welfare
7 Consumers, Producers, and the Efficiency of Markets
Appendix—The Mathematics of Consumer and Producer Surplus
8 Application: The Costs of Taxation
Appendix—The Mathematics of Deadweight Loss
9 Application: International Trade
Appendix—The Mathematics of Tariffs

Part 4 The Economics of the Public Sector
10 Externalities
11 Public Goods and Common Resources
12 The Design of the Tax System

Part 5 Firm Behaviour and the Organization of Industry
13 The Costs of Production
14 Firms in Competitive Markets
15 Monopoly
16 Monopolistic Competition
17 Oligopoly

Part 6 The Economics of Labour Markets
18 The Markets for the Factors of Production
19 Earnings and Discrimination
20 Income Inequality and Poverty

Part 7 Topics for Further Study
21 The Theory of Consumer Choice
22 Frontiers of Microeconomics

Glossary

Index

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  • ISBN-13: 9781778419683
  • RETAIL $77.95

  • ISBN-10: 1778419674
  • ISBN-13: 9781778419676
  • RETAIL $151.95