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Principles of Economics, 10th Edition

N. Gregory Mankiw

  • Copyright 2024
  • {{checkPublicationMessage('Published', '2023-01-01T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
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Principles of Economics 10th Edition by N. Gregory Mankiw
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Overview

Introduce economics using the inviting, reader-friendly approach found in PRINCIPLES OF ECONOMICS, 10E by acclaimed author and economist Gregory Mankiw. The most widely-used learning solution in economics classrooms worldwide, this edition is designed to guide all types of learners to a strong foundation in economics with the latest updates, interactive practice and current examples. Carefully crafted content and proven learning features focus on the most important economic principles to avoid overwhelming students with excessive detail. The author presents the background students need at key moments in your course. This edition works seamlessly with the latest MindTap digital course solutions and student-focused resources. A leading support package by award-winning teaching economists with Aplia homework solutions and author videos provides additional relevance and learning opportunities.

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Meet the Authors

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N. Gregory Mankiw

N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. As a student, he studied economics at Princeton University and the Massachusetts Institute of Technology. As a teacher he has taught macroeconomics, microeconomics, statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. In addition to his teaching, research and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research and an advisor to the Federal Reserve Banks of Boston and New York and the Congressional Budget Office. From 2003 to 2005, he served as chairman of the US President’s Council of Economic Advisors and was an advisor to presidential candidate Mitt Romney during the 2012 US presidential election.

What's New

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  • Updated "ASK THE EXPERTS" BOXES HIGHLIGHT THE LATEST INSIGHTS FROM LEADING ECONOMISTS. This current feature focuses on the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and explain whether they agree with it, disagree with it or are uncertain. These diverse opinions clearly demonstrate how economists are often united, divided or simply don’t know what to think.
  • UPDATED MINDTAP ONLINE RESOURCES OFFER TODAY'S MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATION. Powerful student-focused content responds to the individualized needs of each introductory economics student with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. As instructor, you have the flexibility to customize your course with publisher-provided content, your own material or third-party resources.
  • EXPANDED VIDEO LESSONS WITH QUICK QUIZZES FOR ECONOMICS HIGHLIGHT THE UNIQUE MANKIW APPROACH. This assignable video series within MindTap supports students as they prepare for class and study for exams. Updated, engaging videos offer an alternative to reading the text and are divided into convenient segments that allow students to focus only on concepts they find most challenging. Fresh examples and student-oriented language reinforce the approach in Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
  • UPDATED ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- OFFERS THE MOST SUCCESSFUL HOMEWORK SOLUTION IN ECONOMICS. Redesigned Aplia question sets closely align to this edition's "Problems and Application" questions in each chapter. Updated Aplia technology also offers an optimized mobile experience on the iPad with improved graphing tool precision and better grading functionality. With more than one billion answers entered, Aplia provides an unmatched homework resource, complete with interactive problem sets, analyses, tutorials, experiments and critical-thinking exercises.
  • UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS INTERACTIVE DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" now reflect this edition’s most recent content updates. The "Chapter Quick Quizzes" and "Problems and Applications" are completely digitized in MindTap and are fully gradable. "Problem and Applications" are also available as algorithmic sets within MindTap.
  • EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 13), the markets for the factors of production (Ch. 19), income inequality and poverty (Ch. 21), measuring a nation’s income (Ch. 24), measuring the cost of living (Ch. 25), production and growth (Ch. 26), and unemployment (Ch. 29).
  • NUMEROUS NEW AND UPDATED "IN THE NEWS," "FYI," AND "CASE STUDY" FEATURES HIGHLIGHT RECENT AND SIGNIFICANT ECONOMIC EVENTS. Your students stay up to date on the today’s most recent economic changes and developments as these features highlight events that have made recent headlines. Engaging explanations detail the significant of these developments on economic decisions today.
  • AN UPDATED "EXPLORE MINDTAP FOR MANKIW 10E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO MAXIMIZE MINDTAP. You can assign this short video-based exercise to show each student how to best use MindTap to support their learning efforts, starting on the first day of class. This video tutorial provides a quick understanding of the numerous student resources available with this edition. The video highlights the advantages of MindTap resources such as the interactive eReader, StudyHub, Aplia Homework and Graph Builder.

Features

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  • ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR SUCCESS ON IMPORTANT TESTS. This effective, digital test preparation tool within MindTap provides students with more than 3,900 current, test questions. More than half of these questions offer corresponding Quick Coach videos to support students at their most teachable moments, when they are confused or unsure about the answer to a question. This proven resource is highly effective in preparing students for high-stakes tests and is shown to positively impact cumulative course results.
  • GRAPH BUILDER MOVES STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, these interactive exercises in MindTap help students understand complex graphs by decomposing a graph into finite steps that build upon one another. Students then practice graphing by drawing a similar scenario from scratch. This drawing method supports the valuable kinesthetic learning approach -- all within the context of the interactive eBook.
  • CURRENT "VIDEO APPLICATIONS" FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author Gregory Mankiw uses these unique videos to introduce important themes in every chapter. He immediately engages students with an emphasis on the real-world importance of the economic principles that appear in the upcoming chapter. These videos prompt a better understanding of how economics relate to students' day-to-day lives and the world around them.
  • TIMELY "VIDEO PROBLEM WALK-THROUGHS" HELP STUDENTS OVERCOME ROADBLOCKS IN LEARNING. This popular learning resource shows students how to solve economics questions from start to finish. These videos tackle common challenges and stumbling blocks students frequently face when working through assignments. These concise videos support the student in that moment, which is not always during your office hours, when they are puzzled and most teachable. Walk-Through Videos are an ideal resource for this "twelve o’clock hour" dilemma.
  • ENHANCED INTERACTIVE EBOOK STRENGTHENS THE ECONOMIC LEARNING EXPERIENCE. The interactive eReader for this edition does much more than simply offer words on a digital device. Students can search, highlight text, take notes and interact directly with complex figures. The eReader also supports media from Cengage Learning or third-party media providers, such as YouTube. In addition, this resource is now more accessible to visually-impaired students with new alternative text added to all images and tables in every chapter.
  • "CONCEPT CLIPS" HELP STUDENTS MASTER ECONOMICS TERMS. These high energy videos, embedded throughout the interactive eBook, address the known student challenge of understanding economics terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of Rice University, these concept-based animations provide students with memorable context to the key terminology required for your introductory economics course.
  • INTERACTIVE POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Current chapter-by-chapter slides organize lecture points into sections that students can easily digest. These updated PowerPoint® slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.

Table of Contents

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Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.
Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Applications: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare.
13. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.
Part VI: THE ECONOMICS OF THE LABOR MARKET.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.
Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.
Part VIII: THE DATA OF MACROECONOMICS.
24. Measuring a Nation’s Income.
25. Measuring the Cost of Living.
Part IX: THE REAL ECONOMY IN THE LONG RUN.
26. Production and Growth.
27. Saving, Investment, and the Financial System.
28. The Basic Tools of Finance.
29. Unemployment.
Part X: MONEY AND PRICES IN THE LONG RUN.
30. The Monetary System.
31. Money Growth and Inflation.
Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.
32. Open-Economy Macroeconomics: Basic Concepts.
33. A Macroeconomic Theory of the Open Economy.
Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.
34. Aggregate Demand and Aggregate Supply.
35. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
36. The Short-Run Trade-off between Inflation and Unemployment.
Part XIII: FINAL THOUGHTS.
37. Six Debates over Macroeconomic Policy.
Appendix: How Economists Use Data.

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This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 0357722744
  • ISBN-13: 9780357722749
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Mankiw's Principles of Economics, 1 term Instant Access

ISBN: 9780357722749
MindTap for Mankiw’s Principles of Economics, 10th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

MindTap for Mankiw's Principles of Economics, 2 terms Instant Access

ISBN: 9780357722763
MindTap for Mankiw’s Principles of Economics, 10th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.