SELL from 4LTR Press is created through a \u201Cstudent-tested, faculty-approved\u201D review process with hundreds of students and faculty, creating an engaging and accessible solution to accommodate the diverse lifestyles of today\u2019s learners. SELL provides complete and efficient coverage of contemporary professional selling concepts. Focusing on trust-based selling, the text reflects the authors\u2019 extensive experience, leading sales educators and sales managers, trainers, and consultants for major corporations. This edition has been endorsed by the Canadian Professional Sales Association (CPSA).