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SELL, 3rd Edition |

Thomas N. Ingram, Raymound W. (Buddy) LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams, Kirby Shannahan, Rachelle Shannahan

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Starting At $74.95 See pricing and ISBN options
SELL 3rd Edition by Thomas N. Ingram/Raymound W. (Buddy) LaForge/Ramon A. Avila/Charles H. Schwepker/Michael R. Williams/Kirby Shannahan/Rachelle Shannahan

Overview

SELL from 4LTR Press is created through a “student-tested, faculty-approved” review process with hundreds of students and faculty, creating an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. SELL provides complete and efficient coverage of contemporary professional selling concepts. Focusing on trust-based selling, the text reflects the authors’ extensive experience, leading sales educators and sales managers, trainers, and consultants for major corporations. This edition has been endorsed by the Canadian Professional Sales Association (CPSA).

Thomas N. Ingram

Thomas N. Ingram (Ph.D., Georgia State University) is professor emeritus of marketing and department chair at Colorado State University. Before commencing his academic career, he worked in sales, product management and sales management with Exxon and Mobil. Dr. Ingram is a recipient of the Marketing Educator of the Year award given by Sales and Marketing Executives International (SMEI). He was honored as the first recipient of the Mu Kappa Tau National Marketing Honor Society recognition award for Outstanding Scholarly Contributions to the Sales Discipline. The University Sales Center Alliance has designated Dr. Ingram as a Distinguished Sales Educator for his long-term contributions to sales education. He has served as the editor of the Journal of Personal Selling & Sales Management, chair of the SMEI Accreditation Institute and member of the Board of Directors of SMEI. He is also the former editor of the Journal of Marketing Theory & Practice. Dr. Ingram’s primary research is in personal selling and sales management. His work has appeared in professional journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Personal Selling & Sales Management and the Journal of the Academy of Marketing Science. He is the co-author of one of the "Ten Most Influential Articles of the 20th Century," as designated by the Sales and Sales Management Special Interest Group of the American Marketing Association.

Raymound W. (Buddy) LaForge

Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing at the University of Louisville. He is the founding Executive Editor of the MARKETING EDUCATION REVIEW; has co-authored MARKETING: PRINCIPLES & PERSPECTIVES (Fifth Edition), SALES MANAGEMENT: ANALYSIS AND DECISION MAKING (Seventh Edition), PROFESSIONAL SELLING: A TRUST-BASED APPROACH (Fifth Edition), THE PROFESSIONAL SELLING SKILLS WORKBOOK, STRATEGIC SALES LEADERSHIP: AND BREAKTHROUGH THINKING FOR BREAKTHROUGH RESULTS. His research is published in many journals, including the JOURNAL OF MARKETING, JOURNAL OF MARKETING RESEARCH, DECISION SCIENCES, and JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. LaForge has served on the board of many organizations, including as Vice President/Marketing for the Academy of Business Education; Vice President of Marketing, Teaching, and Conferences for the American Marketing Association Academic Council; and as Chair and Vice Chair for Awards and Recognition for the American Marketing Association Sales Interest Group. He received the Outstanding Sales Scholar Award from Mu Kappa Tau at the National Conference in Sales Management and a Special Recognition Award from the American Marketing Association Sales Interest Group in 2005. He was selected as one of the Top Thirteen Faculty Favorites at the University of Louisville and received a Distinguished Scholar Award from the Research Symposium on Marketing and Entrepreneurship in 2006; the Distinguished Sales Educator Award from the University Sales Center Alliance and the Undergraduate Teaching Award from the College of Business in 2007; and the Outstanding Faculty Award from Beta Alpha Psi and a Faculty Favorite Award from the REACH Ambassadors in 2008. The Sales Program at the University of Louisville has been selected as a Top University Sales Education Program by the University Sales Education Foundation from 2007-2009.

Ramon A. Avila

Ramon A. Avila (Ph.D., Virginia Tech University) is the George and Frances Ball Distinguished Professor Emeritus of Marketing at Ball State University. Before coming to Ball State, he worked in sales with the Burroughs Corporation. He has held two visiting professorships at the University of Hawaii and the Kelley School of Business at Indiana University. Dr. Avila was awarded the 2009 University Sales Center Alliance Distinguished Sales Educator. He has also earned Ball State’s Outstanding Faculty Award and Leavey Award for innovation in the classroom with his advanced selling class. Dr. Avila was presented the 1999 Mu Kappa Tau’s Outstanding Contributor to the Sales Profession and was only the third recipient of this award. He has also received the University’s Outstanding Service award, the University’s Outstanding Junior Faculty award and the College of Business Professor of the Year. He also earned the Dean’s Teaching award every year since its inception in 1987. His primary research is in personal selling and sales management. His work has appeared in the Journal of Marketing Research, Journal of Personal Selling & Sales Management, the Journal of Management, Industrial Marketing Management, the Marketing Management Journal and the Journal of Marketing Theory & Practice. In addition to this text, he is the co-author of THE PROFESSIONAL SELLING SKILLS WORKBOOK and SALES MANAGEMENT: ANALYSIS AND DECISION MAKING.

Charles H. Schwepker

Charles H. Schwepker, Jr. (Ph.D., University of Memphis) is the Randall and Kelly Harbert Marketing Professor at the University of Central Missouri. He has experience in wholesale and retail sales and his research interests are in sales management, personal selling and marketing ethics. His articles have appeared in the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Personal Selling & Sales Management, Journal of Service Research, Industrial Marketing Management and Journal of Business Ethics. He has also published in national and regional proceedings and books including THE OXFORD HANDBOOK OF STRATEGIC SALES AND SALES MANAGEMENT, MARKETING COMMUNICATIONS CLASSICS, HANDBOOK OF UNETHICAL WORK BEHAVIOR and ENVIRONMENTAL MARKETING. He has received honors for both teaching and advising, including the Hormel Teaching Excellence award, the Alumni Foundation Harmon College of Business Administration Distinguished Professor Award and the Byler Distinguished Faculty Award (awarded to one faculty member at the University of Central Missouri each year to recognize their teaching, research and service). Dr. Schwepker also received the James Comer Award for best contribution to selling and sales management theory awarded by the Journal of Personal Selling & Sales Management and three "Outstanding Paper" awards at the National Conference in Sales Management. He is on the editorial review boards of the Journal of Personal Selling & Sales Management, Journal of Marketing Theory & Practice, Journal of Business & Industrial Marketing and Journal of Relationship Marketing, and Journal of Selling. He has served as special issue editor for the Journal of Selling and has won awards as outstanding reviewer five times. He is a co-author of Sales Management: Analysis and Decision-Making.

Michael R. Williams

Michael R. Williams (Ph.D., Oklahoma State University) is the American Floral Services Chair in Marketing and Professor of Marketing at Oklahoma City University. His is emeritus professor of marketing at Illinois State University and founding director of the Professional Sales Institute. Before academia, Dr. Williams established a successful career in industrial sales, market research and sales management. He co-authored sales management and professional selling books as well as many executive monographs and white papers. His national and international published research includes Journal of Personal Selling & Sales Management, International Journal of Purchasing and Materials Management, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Marketing Theory & Practice, Marketing Management Journal, Quality Management Journal, Journal of Engineering Education, Journal of Selling and Major Account Management and Journal of Industrial Technology. His academic honors include AMA’s Marvin Jolson Award for Best Contribution to Selling and Sales Management, Outstanding Article for the Year in the Journal of Business and Industrial Marketing, the AACSB’s Leadership in Innovative Business Education award, the Marketing Science Institute’s Alden G. Clayton Competition and the Mu Kappa Tau Marketing Society award for Outstanding Scholarly Contribution to the Sales Discipline. His academic and corporate teaching and research awards include Old Republic Research Scholar, a seminar at Oxford’s Brasenose College, Who’s Who in American Education and Who’s Who in America. He served as program chair and conference director for the National Conference in Sales Management, special issue co-editor for Journal of Business Research, and he continues serving in leadership roles for sales-related organizations.

Kirby Shannahan

Dr. Kirby Shannahan is a Professor of Marketing at Memorial University of Newfoundland, Newfoundland and Labrador, Canada. He holds a Doctor of Philosophy (PhD) in Business Administration (Marketing and Supply Chain Management) from the Fogelman College of Business and Economics, University of Memphis. His research interests include salesforce management, marketing research, customer relationship management, and integrated marketing communications. His main interest is in helping sales organizations identify, recruit, and retain effective salesforce members. His research has been published in such outlets as the Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, and Journal of Business and Industrial Marketing. In 2006, Kirby was a winner of the American Marketing Association’s Direct Selling Education Foundation dissertation grant. More recently, he and his research team were the winners of the James M Comer Award for Best Contribution to Selling and Sales Management Theory, 2013, for their article “Making Sense of the Customer’s Role in the Personal Selling Process: A Theory of Organizing and Sensemaking Perspective,” published in Journal of Personal Selling and Sales Management. Kirby has been an active member of the Society for Marketing Advances (SMA), the American Marketing Association (AMA), and Academy of Marketing Science (AMS) since 2004

Rachelle Shannahan

Dr. Rachelle Shannahan is an Associate Dean (Academic Programs) and an Associate Professor of Marketing in the Faculty of Business Administration at Memorial University of Newfoundland, Newfoundland and Labrador, Canada. She holds a PhD in Business Administration (marketing and supply chain management) from the Fogelman College of Business and Economics, University of Memphis. Her primary research interest is in studying customer influence on the personal selling process and on salesperson performance in a relational, business-to-business context. She is also interested in customer participation in service delivery and how this participation impacts customer satisfaction. Her research has been published in such outlets as the Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Business and Industrial Marketing, Industrial Marketing Management, and the Journal of Marketing Theory and Practice. In 2007, Rachelle was a winner of the American Marketing Association’s Direct Selling Education Foundation dissertation grant and she was part of the research team that was awarded the James M Comer Award for Best Contribution to Selling and Sales Management Theory for 2013. Rachelle is an active member of the American Marketing Association (AMA) and the Society for Marketing Advances (SMA) Her industry experience includes several years with a major sales and marketing organization.
  • The CPSA Competency Framework Alignment indicates concepts and examples that are directly aligned with the CPSA’s core competencies for sales professionals. This framework has been developed by CPSA to indicate key areas that are essential to sales success. The comprehensive version of the competency framework can be found at CPSA.com.
  • Technology in Sales boxes describe current innovations that are evolving sales practices and provide instruction on how to best incorporate them.
  • Selling in Action boxes feature tips and practical considerations to improve sales skills, delivered through industry professional advice.
  • Every Business Sells boxes highlight sales professionals from diverse Canadian companies to demonstrate how they rely on sales skills for success.
  • Additional end-of-chapter Integrative Cases, which focus on current, Canadian topics, allowing students to exercise their sales knowledge in real-life examples.
  • An Ethical Dilemma boxes guides students to think carefully about moral concerns and best practices when making sales decisions.
  • End-of-chapter Cases help students apply chapter concepts in practical business examples.
  • End-of-chapter Role Plays encourage students to inhabit a range of sales situations and develop interpersonal skills.
  • Chapter Review Cards summarize key chapter concepts and definitions.
  • Continuing Case Cards provide further experience applying sales knowledge within a sustained, company-focused example.
Preface
About the Authors

Chapter 1: Overview of Personal Selling
Chapter 2: Building Trust and Sales Ethics: Developing Trust and Mutual Respect with Clients
Chapter 3: Understanding Buyers
Chapter 4: Communication Skills
Chapter 5: Strategic Prospecting and Preparing for Sales Dialogue
Chapter 6: Planning Sales Dialogues and Presentations
Chapter 7: Sales Dialogue: Creating and Communicating Value
Chapter 8: Addressing Concerns and Earning Commitment
Chapter 9: Expanding Customer Relationships
Chapter 10: Adding Value: Self-Leadership and Teamwork

Endnotes
Index
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FOR INSTRUCTORS

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ISBN: 9780176916077
This is a digital-only purchase. With this purchase, you will get immediate access to MindTap – a digital learning and study platform that includes an interactive eBook. In order to get started with MindTap, you must have a course key or course URL from your instructor. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. Track your scores and stay motivated to achieve your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts as you receive performance reports and study material created for your unique needs. As you learn, highlight key text, add notes, and create custom flashcards. When it is time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. PLUS – Take advantage of Cengage Mobile App and study on the go with bite-sized content and activities designed to work on your smartphone or tablet. Read or listen to your text and study with the help of practice quizzes and instant instructor notifications.

FOR STUDENTS

MindTap Instant Access (12 Months/Multi Term) for Ingram's SELL

ISBN: 9780176916077
This is a digital-only purchase. With this purchase, you will get immediate access to MindTap – a digital learning and study platform that includes an interactive eBook. In order to get started with MindTap, you must have a course key or course URL from your instructor. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. Track your scores and stay motivated to achieve your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts as you receive performance reports and study material created for your unique needs. As you learn, highlight key text, add notes, and create custom flashcards. When it is time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. PLUS – Take advantage of Cengage Mobile App and study on the go with bite-sized content and activities designed to work on your smartphone or tablet. Read or listen to your text and study with the help of practice quizzes and instant instructor notifications.