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Small Business: An Entrepreneur's Plan, Enhanced, 7th Edition |

Ron Knowles, Chris Castillo

  • {{checkPublicationMessage('Published', '2016-09-01T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
Small Business: An Entrepreneur's Plan, Enhanced 7th Edition by Ron Knowles/Chris Castillo

Overview

Launching a small business start-up is challenging. Students have big visions and great ideas, but they may not be sure what their next steps are. As Scott Belsky, co-founder of Behance, puts it, “It’s not about ideas. It’s about making ideas happen.” How do your students put their visions and ideas into action? Small Business: An Entrepreneur’s Plan, 7th Enhanced Canadian Edition, helps students organize their thought processes by building business plans step-by-step, turning ideas into achievable goals. Through Action Steps, Checklists, Opening Windows, and Case Studies, students receive a complete coverage of what it takes to develop a business plan while diving into the mindset of an entrepreneur. Students will learn about the successes and failures that many entrepreneurs have experienced, providing them with real-world context all the while learning how to apply this knowledge to their own plans. Small Business: An Entrepreneur’s Plan, 7th Enhanced Canadian Edition, is the roadmap to building a business plan and will help your students develop the tools needed to achieve that next level of success!

Ron Knowles

Ron Knowles was a husband, father, brother, professor, student mentor, and great friend and colleague at Algonquin College, Ottawa, Ontario. He was the consummate entrepreneurial thinker. His textbook series, Small Business: An Entrepreneur’s Plan, is read by thousands of business students and professionals worldwide who want to learn how to fulfill their dreams of becoming successful entrepreneurs. Whether that dream involved a small, part-time hobby business or pursuing a full-time career “living the dream,” Ron’s gift was the ability to sift through the intricacies of running a business and then package it in a way so his readers would have the confidence to say, “Yes, I can do this!”

Chris Castillo

Chris Castillo is an experienced entrepreneur, consultant, educator and investor.As an entrepreneur, Chris has started various businesses ranging from a fast-food restaurant, coffee shop, mechanic service business, internet companies and a marketing and business consultancy business.As an experienced business consultant, Chris provides business services such as business strategy development, marketing research, feasibility studies, marketing planning, corporate identity programs including logo and branding strategies, business planning and business coaching to a world-wide clientel including Street Kids International, Taka Hirano Security Systems and Consultancy (Japan), In Ho Lim Enterprises (South Korea), Emerge Research and Consultancy Inc. (Japan), and Retis Internet-Architect Consultancy (Mexico).As an investor, Chris assists entrepreneurs and business owners take their business to the next level by providing both management expertise and capital.As an educator, Chris has taught in educational institutions and various events throughout the world. He is currently Professor in the Small and Medium Enterprise Management Program at Algonquin College.
  • MindTap was developed to bring the steps of building a business plan to life through eModules, Whiteboard Summaries, Video Cases, and Quizzing. MindTap will keep your students connected and engaged in your course while ensuring they understand the concepts behind launching a small business to send them well on their way to success!
  • Authored by Chris Castillo to augment the eBook, the eModules are thematically based on key topics that relate to the changing new-venture landscape. Included with the 7th Enhanced Canadian Edition are three NEW eModules: Social Media, Financing, and Management.
  • Action Steps provide students with a task-based learning strategy, effectively breaking down each step to better prepare them for the world of Entrepreneurship.
  • Closely tied to Action Steps, the Building Blocks work to ensure students have a solid foundation of Entrepreneurship and are best prepared to step out into the real world.
  • Students will gain an in-depth understanding of the mind of an Entrepreneur through the Entrepreneurial Vignette: which strategies were applied, what risks were taken, and how to think creatively about their ideas. With real-world examples to draw from, students will make connections between theories and application through brief case studies.
  • Checklist Questions and Actions provide students with brief summaries of key chapter material and also serve as a reference when building their business plan. Through the varied questions, students will have additional opportunities to put theory into practice while applying their problem-solving skills.
  • Found throughout each chapter, Opening Windows will provide students with additional figures, tables, and online resources to further support the concepts covered throughout Small Business: An Entrepreneur’s Plan, 7th Enhanced Canadian Edition. Each of these are key resources to utilize when stepping out into the world of small business.
  • Each chapter houses a comprehensive Case Study to draw connections between what students are learning and how it applies to real-world scenarios. Learning from successful entrepreneurs, students will cover topics such as Trends and Opportunities in Chapter 2, Customer Profiling in Chapter 4, and Financing Your Business in Chapter 10. These case studies will provide students with key insight into the successes of various entrepreneurs.
  • Throughout Small Business: An Entrepreneur’s Plan, 7th Enhanced Canadian Edition, there are a variety of E-Exercises and updated Entrepreneurial Web Links that we encourage your students to reference and utilize to further develop their skills related to small business success. Topics include financial management, creating a mobile app, testing a business idea, and more!
Chapter 1: Your Great Adventure: Exploring Your Options
Chapter 2: Spotting Trends and Opportunities
Chapter 3: Positioning Yourself as an Entrepreneur for Market Opportunities
Chapter 4: Profiling Your Target Customer
Chapter 5: Learning from the Competition: Your Competitive Intelligence
Chapter 6: Marketing: Pricing and Promoting Your Product or Service
Chapter 7: Marketing: Distribution and Location
Chapter 8: Legal Concerns
Chapter 9: Risk Management Issues
Chapter 10: The Power of Numbers
Chapter 11: Financing Your Business
Chapter 12: Building and Managing a Winning Team
Chapter 13: Buying a Business
Chapter 14: Buying a Franchise or Franchising Your Business
Chapter 15: Pulling the Plan Together

Glossary
Index
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0176766529
  • ISBN-13: 9780176766528
  • RETAIL $99.95

  • ISBN-10: 0176739866
  • ISBN-13: 9780176739867
  • RETAIL $99.95

  • ISBN-10: 0176739858
  • ISBN-13: 9780176739850
  • RETAIL $99.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1774746816
  • ISBN-13: 9781774746813
  • RETAIL $77.95

  • ISBN-10: 0176703470
  • ISBN-13: 9780176703479
  • RETAIL $135.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap Instant Access (24 Months/Multi Term) for Knowles' Small Business: An Entrepreneur's Plan

ISBN: 9780176766528

MindTap Instant Access (12 months) for Castillo's Small Business, 7CE

ISBN: 9780176739867

MindTap Instant Access (6 Months/Single Term) for Knowles' Small Business: An Entrepreneur's Plan

ISBN: 9780176739850