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SPEAK, 4th Edition

Kathleen S. Verderber, Deanna Sellnow, Rudolph F. Verderber

  • Copyright 2018
  • {{checkPublicationMessage('Published', '2017-10-06T00:00:00+0000')}}
Starting At $74.95 See pricing and ISBN options
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SPEAK 4th Edition by Kathleen S. Verderber/Deanna Sellnow/Rudolph F. Verderber
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Overview

Through ongoing research into students’ workflows and preferences, SPEAK4 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards and an innovative online experience-–all at an affordable price. New for this edition, students explore SPEAK4 anywhere, anytime and on most devices with SPEAK4 Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment and analytics for instructors, SPEAK4 with Online engages students of all generations and learning styles and integrates seamlessly into your Public Speaking course. SPEAK4 features two new appendices: one on Interviewing and one on outlining; these address basic skills and requirements for success in these areas as they pertain to speech communication. Additionally, new visually exciting concept videos have been created in SPEAK Online which will help students absorb key concepts.

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Meet the Authors

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Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.

Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.

Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.

What's New

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  • NEW MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • Access everything you need in one place. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
  • Empower your students to reach their potential. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • Your course. Your content. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A dedicated team, whenever you need them. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.

Features

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  • Every 4LTR Press print title comes complete with an engaging textbook, tear-out review cards and access to MindTap - including study tools, instructional and assessment content, and the full text narrative. Also available in an online-only option, students have their choice of format, delivered and influenced by a deep understanding of students’ workflow and learning styles, all at an affordable price.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format-- increasing the number of students who read the chapter without minimizing coverage for your course.

Table of Contents

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1. Foundations of Public Speaking.
2. Managing Speech Anxiety.
3. Listening and Responding.
4. Determining an Appropriate Speech Goal.
5. Adapting to Audiences.
6. Topic Development.
7. Organizing the Speech Body.
8. The Introduction and Conclusion.
9. Presentational Aids.
10. Language and Oral Style.
11. Delivery.
12. Informative Speaking.
13. Persuasive Messages.
14. Persuasive Speaking.
15. Ceremonial Speaking.
16. Group Communication and Presentations.

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0357122453
  • ISBN-13: 9780357122457
  • RETAIL $99.95
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357697235
  • ISBN-13: 9780357697238
  • RETAIL $74.95

  • ISBN-10: 1337407038
  • ISBN-13: 9781337407038
  • RETAIL $113.95
Instructor Next Steps
Students: Buy now

Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTapV2.0 for Verderber/Sellnow/Verderber's SPEAK, 1 term Instant Access

ISBN: 9780357122457
MindTapV2.0 for Verderber/Sellnow/Verderber's SPEAK, 4th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. MindTap’s Observe, Prepare, Practice, and Present structures every chapter, beginning with low-stakes activities that build over the course so students may demonstrate their knowledge and skill in high-stakes performances of informative and persuasive speech presentations. "Observe" activities ask students to watch a speech from the Speech Video Library and answer auto-graded questions. "Prepare" activities guide students through topic generation, research, organizing and citing their research, and ultimately generating a complete outline of their speech, including note cards, using MindTap’s Outline Builder tool. Frequent, low-stakes "Practice" activities ask students to provide an impromptu video response to an ethical question that emphasizes chapter concepts and promotes civic engagement. "Present" activities ask students to record their own video speech demonstrating their knowledge of chapter concepts, to share with their peers and instructor. Pre-built rubrics auto-sum student work for easy instructor grading.