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The Challenge of Effective Speaking in a Digital Age, 18th Edition

Rudolph F. Verderber, Kathleen S. Verderber, Deanna Sellnow

  • Copyright 2024
  • {{checkPublicationMessage('Published', '2023-04-06T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
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The Challenge of Effective Speaking in a Digital Age 18th Edition by Rudolph F. Verderber/Kathleen S. Verderber/Deanna Sellnow
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Overview

Grounded in the latest research and best practices, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, emphasizes the role of technology and digital media in all aspects of preparing, presenting and interpreting public speeches in face-to-face and online environments. It also gives special attention to issues of diversity, equity and inclusion. Building on a strong tradition of skills-based public speaking instruction, this bestseller's Speech Plan Action Steps systematically guide students through topic selection, audience analysis and adaptation, research, organization, presentational aids, and language and delivery. Students gain an exceptional foundation for creating and delivering speeches through hands-on activities, anxiety coping techniques, practice with ethical issues and critical-thinking prompts that urge thinking logically about the speechmaking process.

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Meet the Authors

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Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.

Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.

What's New

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  • Speech examples are embedded into the narrative of every chapter so students can see how the concepts discussed can be applied in a speech. Each example also poses a critical thinking question for students to consider when preparing their own formal presentations.
  • The 2020-2021 lockdown accelerated the impact of technology on formal presentations. The new 18th edition discusses what that looks like today and going forward.
  • Each chapter explores Diversity, Equity, and Inclusion and social justice topics, encouraging readers to engage in civil dialogue about these themes as they play out in their lives as well as in the presentations they deliver and attend.
  • Engaging real-world examples ranging from entertainment to business to politics to daily life are integrated throughout the narrative, illustrating the relevance and impact of the material to students' lives beyond the classroom.

Features

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  • Delivering substantive coverage of the causes of speech apprehension, Chapter 2: Your First Speech equips students with practical strategies and tactics for becoming confident speakers.
  • Providing individual assessments, the Bongo online speech video submission, recording and grading program enables students to practice their skills and get feedback from their instructor and peers.
  • MindTap's outline building function guides students through speech preparation from topic generation to research and notecard prep. Critical thinking prompts are included in each stage of the process.
  • MindTap's curated library of student speeches gives learners the opportunity to sharpen their skills by evaluating and critiquing others' speeches. Each speech is paired with critical thinking questions, a transcript and a sample outline.
  • Using the latest communication research and theory as its foundation, the 18th edition includes thorough coverage of listening, the integration of the rhetorical situation as it applies to the steps of the speechmaking process and thesis versus preview statements to help give students a deeper understanding of the skills they are learning.
  • Speech Plan Action Steps guide students through a step-by-step preparation process, resulting in significantly stronger speeches. The exercises are supplemented by in-text and online examples of each activity prepared by other students.
  • Sample student speech outlines on contemporary topics provide examples of typical beginning student performances to help learners assess their own progress, while accompanying speech assignment activities, sample speaking outline notecards and interactive exercises equip them with tools for improvement. In addition, Speech Evaluation Checklists ensure students gain a solid understanding of the new speechmaking skills they are learning with each assignment.
  • Thorough coverage of audience analysis begins in Chapter 1, which shows that speech effectiveness is determined by the speaker's ability to adapt the message to the rhetorical situation. Chapter 4 offers in-depth treatment of the audience analysis process. Chapter 5 describes specific ways to adapt material to each audience. Chapter 6 discusses how to select sources that best fulfill the speaker's goal for the audience and occasion. Chapter 9 focuses on how to create the most effective presentational aids. Chapters 10 and 11 explain how to adapt language choices based on the audience and situation.

Table of Contents

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Part I: ORIENTATION.
1. Foundations of Public Speaking.
2. Your First Speech.
3. Listening.
Part II: PRINCIPLES.
4. Determining an Appropriate Speech Goal.
5. Adapting to Audiences.
6. Topic Development.
7. Organizing the Speech Body.
8. The Introduction and Conclusion.
9. Presentational Aids.
10. Language and Oral Style.
11. Delivery.
Part III: INFORMATIVE AND PERSUASIVE SPEAKING.
12. Informative Speaking.
13. Persuasive Messages.
14. Persuasive Speaking.
Part IV: ADAPTING TO OTHER OCCASIONS AND FORMATS.
15. Ceremonial Speaking.
16. Group Communication and Presentations.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 035779883X
  • ISBN-13: 9780357798836
  • RETAIL $99.95
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Traditional eBook and Print Options

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  • ISBN-10: 0357798899
  • ISBN-13: 9780357798898
  • RETAIL $77.95

  • ISBN-10: 0357798783
  • ISBN-13: 9780357798782
  • RETAIL $125.95

  • ISBN-10: 0357941845
  • ISBN-13: 9780357941843
  • RETAIL $145.95
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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ISBN: 9780357798836
MindTap for Verderber/Sellnow/Verderber's The Challenge of Effective Speaking in a Digital Age, 18th Edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook.