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BCOM, 11th Edition

Carol M. Lehman, Debbie D. DuFrene, Robyn Walker

  • {{checkPublicationMessage('Published', '2023-02-01T00:00:00+0000')}}
Starting At $74.95 See pricing and ISBN options
BCOM 11th Edition by Carol M. Lehman/Debbie D. DuFrene/Robyn Walker

Overview

Introduce an efficient communication strategy-focused approach to business communication with Lehman/DuFrene/Walker's unique BCOM, 11E. Based on ongoing research into student workflows and learning preferences, BCOM combines an engaging printed text or interactive eBook with MindTap digital solutions. Your students master today's business communication concepts and skills while MindTap keeps learners focused, holds them accountable for course material and challenges them to apply what they have learned. This edition also includes an Aplia-powered grammar diagnostic tool and effective "Learn It" and "Apply It" assessments in each chapter to build student skills and confidence. Updated, visually engaging content and study tools help students better understand current business communication concepts and skills. This proven student-driven approach within BCOM and MindTap powers your students from memorization to mastery of today's most important business communication skills.

Carol M. Lehman

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned her bachelor’s and master’s degrees in business education from the University of Southern Mississippi and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Debbie D. DuFrene

Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication (ABC) and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for ABC.

Robyn Walker

Dr. Robyn Walker is a professor emerita of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she taught business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah and a master's degree in professional writing from the University of Southern California. She also holds an M.B.A. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She has published articles and has delivered dozens of conference papers on intercultural communication, computer-mediated communication, communication leadership and business communication pedagogy. She is the editor of Business and Professional Communication Quarterly and former editor of the International Journal of Business Communication. She is co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press); co-author of LEADERSHIP TALK: A DISCOURSE APPROACH TO LEADER EMERGENCE (Business Expert Press) and FUNDAMENTAL THEORIES OF BUSINESS COMMUNICATION: LAYING A FOUNDATION FOR THE FIELD (Palgrave-Macmillan). She is also a member of the Association of Business Communication (ABC).
  • Updated model documents throughout the text show students how to effectively create business messages
  • New content educates students on COVID-19's impact on business communication such as an increased focus on web communication and the changing landscape of what a business looks like.
  • New Grammar and Mechanics folder, found in MindTap, helps students identify their grammar and mechanics competencies, review tutorials and boost their skills through check-up activities.
  • SHORTER, COMPREHENSIVE CHAPTERS USE A VISUALLY DRIVEN DESIGN TO PRESENT ENGAGING CONTENT. This accessible format and inviting design help increase the number of students who read the chapter without minimizing coverage for your course.
  • Access everything you need in one place with the convenience of MindTap online resources. Cut down on preparation time with the pre-loaded, organized course materials in MindTap. Interactive multimedia tools, assignments and quizzes are designed to ease your teaching load.
  • Short, yet comprehensive chapters help increase the number of students who read the chapter without minimizing coverage for your course.
  • A direct, succinct tone with a broad focus on the communication delivery strategy and practical business application.
1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0357901258
  • ISBN-13: 9780357901250
  • RETAIL $99.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357901320
  • ISBN-13: 9780357901328
  • RETAIL $74.95

  • ISBN-10: 035790124X
  • ISBN-13: 9780357901243
  • RETAIL $120.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Lehman/DuFrene/Walker's BCOM, 1 term Instant Access

ISBN: 9780357901250
MindTap for Lehman/DuFrene/Walker’s BCOM, 11th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.